Projects

Every project starts differently, but they all share one goal: creating experiences people trust, remember and return to.

Logo for VA Crafted Studio featuring a stylized 'V' and 'A' with diagonal lines and the text 'VA Crafted Studio' in a modern font.

Featured Projects

Digital screens displaying real estate and property advisory content with a city skyline in the background during sunset.

HEMSLEY PATERSON

Creating a client experience that reflects the expertise behind the business.

Although Hemsley Paterson had built a strong reputation, many of their client-facing documents no longer reflected the professionalism of the business. The project focused on creating a consistent suite of touchpoints—from engagement letters to valuation reports and newsletters—that strengthened trust at every stage of the client experience.

Every client interaction now reinforces professionalism and trust.

Digital promotional materials for a children’s early education center called Learn Play Grow displayed in an outdoor setting with green trees. The materials include posters and social media mockups emphasizing booking tours and nurturing growth with music and play, featuring images of children playing indoors and outdoors.

LEARN PLAY GROW EEC

Helping families experience the same welcoming brand whether they visited online, on social media or in person.

Developed the centre's brand strategy, including a comprehensive brand audit, brand essence framework and content strategy to create greater consistency across digital and physical touchpoints. This included refreshing their social media presence, redesigning Facebook and Instagram profiles, managing ongoing content, and creating meaningful enrolment experiences.

A more connected experience from first impression through to enrolment.

Multiple electronic devices displaying SASR Auxiliary website pages on a beach with ocean waves and distant land in the background.

SASR AUXILIARY

Creating a digital experience that reflects the heart of the organisation.

Redesigned the SASR Auxiliary website to better communicate its purpose, strengthen connections with members and supporters, and create a more intuitive online experience. The new site improved navigation, clarified key information and used storytelling to showcase the Auxiliary's impact while making it easier for members to find information, connect with the organisation and get involved.

A website that better reflects the organisation's purpose and community.

Collage of digital screens and documents on a wooden table, with a background of snowy trees and abstract white line drawings of leaves.

MEADOW STORE

Creating a thoughtful digital learning experience.

Designed the digital learning experience and visual presentation for an online course and supporting resources, transforming existing content into an engaging, intuitive learning journey.

A website that better reflects the organisation's purpose and community.

  • "VA Crafted Studios has been helping our business update and refine our client-facing materials to achieve a more professional and consistent brand image. Amy has been great to work with throughout the process, always responsive and professional. We are very pleased with the results and would have no hesitation in recommending her to others."

    —Hemsley Paterson

  • "Amy is a true professional with exceptional attention to detail. Her level of communication is also second to none. Don't book her because I want her all to myself hahahaha!"

    —Samantha Denford (Meadow Store)

  • "Working with VA Crafted Studios has been a total game-changer. Amy didn’t just give me a branding strategy — she gave me clarity, confidence, and a completely new perspective on my business and myself. This experience went far beyond fonts and colours (though those are stunning too!). Amy helped me uncover the deeper why behind my work, refine my mission, and create practical, powerful ways to show up with purpose. My brand finally feels aligned with who I am and how I want to serve my community. I’m so grateful for her vision, care, and creativity — she truly brought my brand to life. I am looking forward to continuing to work with her on bigger projects and ongoing support."

    —Mel White Parent Coach

Let's create the experience your business deserves.

Whether you're building a new brand, refining an existing one, or looking to create a more connected customer experience, I'd love to learn more about your business and explore how I can help.